About Us

INSANITY is a brand for everyone who, despite what others may think, is here to stand out, create transformation, and constantly be exceptional.

We are a Mumbai-based brand founded in 2023. Society perceives INSANITY as mad. What, though, does society mean by insane? In many cases, it's something unique or done differently from the norm. When people have acted well without considering what other people might think, they are frequently accused of being insane. These people have changed things for the better and improved the planet.

AFFECTING PEOPLE THROUGH CREATIVITY AND FOR A CAUSE.

What do your clothes say about you? Our apparel communicates that we are simultaneously casual and fashionable. We are here to challenge social mores, opinions, and viewpoints that restrict who we can be. Our attire gives off the idea that we are unique and unconventional. This is a mood conveyed via fabric, not simply apparel for those who believe that going nuts entails thinking outside the box.

INSANITY is about a mental state.

CHALLENGING THE KARMA

The idea of "Challenging The Karma" arises from the thought of defying the laws of karma and being unbothered by it. This is connected to INSANITY, where an individual is so insane that they are unbothered by the consequences of karma and feel the drive to challenge it by going insane in every aspect.

Join us in challenging norms and redefining what it means to be unique. Explore our collection and express your individuality with INSANITY. Let's create, transform, and stand out together. 

Be insane, be you.